When a customer is happy they tend to share their experiences with friends, online reviews, and/or the company itself. Overall, happy customers lead to more opportunities for businesses to grow and expand with new customers being recommended. Writing online reviews for companies, good or bad, exposes the best from the worst. Because of this we encourage customers to share their opinions.
Five Star Drains and Plumbing knows this and is why we take pride in our customers. If they are happy we are too. Making customers happy isn't a "sneaky" market strategy, it's instead a basic business practice that many businesses seem to forget. In the end the saying is true, the customer is in fact always right.